Search Engine Optimization Charlotte

PPC Advertising Should Be Your First Source Of Traffic   by Mike Morin

Pay Per Click advertising has been gaining a lot of popularity lately. For those of you who don't know what pay per click advertising is it's when you put your ad on a search engines for different keywords that you pick and choose. When someone searches for one of the keywords or keyphrases that you have chosen for your ad to appear on it will show your ad to the right of the page.

Now you might be asking yourself "Why should you use it when there's so many other sources of traffic out there?" It's simple - it's because with pay per click advertising whenever someone searches for your keyword, your ad appears at the exact moment that they search (if you pay high enough). So that means that more people are going to be clicking. It is the fastest way on the internet to get targeted traffic to your website.

Not only is it targeted traffic to your website. It's the most targeted traffic that you can get on the internet. People find your ads by searching for relevant keywords that you pick and choose. If you have a website about 'How To Train Your Dog' then you would put keywords relating to this such as 'train your dog', 'how to train a dog', and so on. Your ads only appear on the pages you choose it to. So you won't be getting any unwanted, untargeted clicks.

This is my favourite thing about PPC advertising - If you just launched your website (a monetized website), and you want to know how well it will convert then PPC is your exact answer. It's your exact answer because it will give you a true picture of how well your website converts visitors into dollars. If you start using PPC advertising, and after so many click throughs you don't receive any sales you will know that you need to change the site to make it convert.

You can also use PPC advertising for quick sign ups to your newsletter. I started using PPC to get signups for my mini- course, and the conversion rates were astounding. Almost 50% conversion rate. All I did was create a page with just the sign up form, and sent the PPC traffic directly to the page. PPC is the sure answer to get quick targeted traffic to your website. 

Search engine marketing is literally a war of words. Clawing your way to the top of the pile often requires a skill level befitting the most advanced of military campaigns but in order to reap the benefits, you first have to ensure you’re fighting the right battle.

On the plus side, the benefits of pay per click advertising are well documented. Independent research shows that advertisers receive the highest return on investment from search marketing when compared to other forms of advertising. Strictly controlled costs are a powerful weapon and one that the online marketing industry has used to devastating effect. With multiple changes to ad campaigns permitted at no extra cost, it’s fair to say that pay per click advertising has heralded a new era of flexibility for businesses.

However, if the advert isn’t visible to the right clients at the right time, these advantages have little value. That’s why picking Google or Yahoo as your search host of choice is a critical business decision. It’s also one of the hardest judgments to make if you’re not familiar with the workings of the two big hitters. Both Yahoo and Google claim to service around 80% of all internet traffic, meaning other, more practical factors should be taken into consideration.