What Is Search Engine Optimization or SEO???
Search Engine Optimizer
as defined by MSN Careers & Robert Half International
Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.
SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML. Most are self-taught, learning the trade by researching trends, attending conferences and seminars, participating in discussion forums, and experimenting with their own sites. Courses and certifications in this specialty are being offered by an increasing number of organizations; however, consensus on the value of these programs does not yet exist.
Search engine optimization is the process of modifying your site so that it appears in the results returned by a search engine for the search phrases that will drive good quality, targeted traffic to your site. These results are referred to as "organic", meaning they naturally appear in the listings as opposed to a pay-per-inclusion listing.
SEO is basically a four step process:
1. Find the search phrases that will drive targeted traffic to your site.
2. Change your site to target those keywords
3. Ensure that the search engine spiders can find, read, and correctly index your site.
4. Monitor and tweak your site as necessary to obtain and remain placed in the search engine results page.
5. Create and maintain a relevant based links directory.
i Do SEO goes beyond the basic SEO practices and will show all clients little tips and tricks that WILL increase your search engine rankings.
One thing is certain - Just when you think you have it - everything changes!
Call David
(704) 947 - 8048
email: david28078@gmail.com
"Search engine optimizers (SEOs) increase a firm’s Web site traffic by improving its search-engine page rankings. This is an especially important task in today’s Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.
